PHOTO | VIDEO | CREATIVE STRATEGY
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ABOUT

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PHOTO | VIDEO | CREATIVE DIRECTION

Rob is a DP and photographer based in New York, NY. He creates influential digital content for his clients in travel, entertainment and fashion industries. He partners with clients all over the world to drive their business goals with modern content strategy and best-in-class video production and photography.

Robโ€™s career kicked off in London when he took the role Director of Media with The Yacht Week. During which built the operations strategy for a global team of 50+ content creators at destinations including Croatia, Greece, British Virgin Islands, Montenegro, Spain and Italy. In 2016 Rob moved to New York City where he joined forces with an agency: BFA, a global leader in event photography covering the most exclusive events in fashion, art, and entertainment.

// GEAR LIST

 

 

ON THE RISING CREATIVE CLASS DISRUPTING GLOBAL MEDIA PRODUCTION

- ROB BERRY

I identify with the rising movement of multi-disciplinary content creators who have changed, and are changing, media production forever.

Traditionally brands turn to creative agencies for strategy and media production. These agencies hire teams of producers, art directors, creative directors, editors, sound designers, graphic designers, photographers and videographers to produce campaigns. Large production teams are expensive and slow, definitely too slow for the demands of social media marketing in 2019.

A NEW APPROACH

Conscious brands are now working directly with high-end content creators, able to match the production quality of large teams and deliver far better on timeline. These content creators have grown up on the social platforms they create for, discovering, honing, and perfecting their craft for years. They know exactly how to deliver brand messaging effectively and they are not afraid to have fun in the process.