Rob is a visual arts entrepreneur based in New York, NY. He creates influential brand social media content for his clients in travel, entertainment and lifestyle industries.
Rob’s career kicked off in London when he took the role Director of Media with The Yacht Week. During which rebuilt the online/offline operations strategy for a global team of 50+ content creators at destinations including Croatia, Greece, British Virgin Islands, Montenegro, Spain and Italy.
During his time in London Rob co-founded the The Travel Creatives, a content creator community that builds story driven content for travel brands.
ON THE RISING CREATIVE CLASS DISRUPTING GLOBAL MEDIA PRODUCTION
- ROB BERRY
I identify with the rising movement of multi-disciplinary content creators who have changed, and are changing, media production forever.
Traditionally brands turn to creative agencies for strategy and media production. These agencies hire teams of producers, art directors, creative directors, editors, sound designers, graphic designers, photographers and videographers to produce campaigns. Large production teams are expensive and slow, definitely too slow for the demands of social media marketing in 2019.
A NEW APPROACH
Conscious brands are now working directly with high-end content creators, able to match the production quality of large teams and deliver far better on timeline. These content creators have grown up on the social platforms they create for, discovering, honing, and perfecting their craft for years. They know exactly how to deliver brand messaging effectively and they are not afraid to have fun in the process.